Presents questions and answers about management.
Humphrey, Watts S. 1989. Managing the Software Process. Reading, Mass.: Addison-Wesley.
Essential for software-engineering management.
JIAN. 1988. BizPlanBuilder. Los Altos, Calif.: JIAN Co.
A template that can be used on a PC or Macintosh to write a business plan by revising and responding to material contained in the template, including spread-sheets.
Juliussen, Karen, and Egil Juliussen. 1990. The Computer industry Almanac, 1990. New York: Simon & Schuster.
Contains very useful information about companies, organizations, markets, people, and products.
Kawasaki, Guy. 1989. The Macintosh Way: The Art of Guerrilla Management. Glenview, Ill.: Scott, Foresman.
Presents many critical rules for marketing products.
Kotler, Philip. 1986. Principles of Marketing. 3d ed. Englewood Cliffs, N.J.: Prentice-Hall.
Kurzweil, Ray. 1990. The Age of Intelligent Machines. Cambridge, Mass.: The MIT Press.
Levitt, Theodore. 1986. The Marketing Imagination. New York: Free Press.
The book on marketing. Reprints the classic "Marketing Myopia" from Harvard Business Review (July- Aug. 1960).
I recommend spending an hour to read and outline its two pages of advice.
Nesheim, John L. 1988. Startup: Founding a High Tech Company and Securing Multi-Round Financing. Saratoga, Calif.: Electronic Trend Publications.
Contains many details about what to do, along with numerous, clearly marked rules. This book is expensive, however, and most start-ups are unlikely to spend the several hundred dollars it costs.