Bibliography 371

• Grove, Andy. 1987. One-on-One with Andy Grove. New York: Putnam.

  Presents questions and answers about management.

  Humphrey, Watts S. 1989. Managing the Software Process. Reading, Mass.: Addison-Wesley.

  Essential for software-engineering management.

  JIAN. 1988. BizPlanBuilder. Los Altos, Calif.: JIAN Co.

  A template that can be used on a PC or Macintosh to write a business plan by revising and responding to material contained in the template, including spread-sheets.

  Juliussen, Karen, and Egil Juliussen. 1990. The Computer industry Almanac, 1990. New York: Simon & Schuster.

  Contains very useful information about companies, organizations, markets, people, and products.

  Kawasaki, Guy. 1989. The Macintosh Way: The Art of Guerrilla Management. Glenview, Ill.: Scott, Foresman.

  Presents many critical rules for marketing products.

Kotler, Philip. 1986. Principles of Marketing. 3d ed. Englewood Cliffs, N.J.: Prentice-Hall.

• A traditional marketing textbook. Shows why MBAs can be replaced by a series of computer programs.

Kurzweil, Ray. 1990. The Age of Intelligent Machines. Cambridge, Mass.: The MIT Press.

Levitt, Theodore. 1986. The Marketing Imagination. New York: Free Press.

• The book on marketing. Reprints the classic "Marketing Myopia" from Harvard Business Review (July- Aug. 1960).

• + McKenna, Regis. 1985. The Regis Touch. Reading, Mass.: Addison-Wesley. A great guide to all aspects of high-tech marketing.

• + McKenna, Regis. 1989. Who's Afraid of Big Blue? Reading, Mass.: Addison-Wesley.

  I recommend spending an hour to read and outline its two pages of advice.

  Nesheim, John L. 1988. Startup: Founding a High Tech Company and Securing Multi-Round Financing. Saratoga, Calif.: Electronic Trend Publications.

  Contains many details about what to do, along with numerous, clearly marked rules. This book is expensive, however, and most start-ups are unlikely to spend the several hundred dollars it costs.