REFERENCES FOR THE ENTREPRENEUR'S BOOKSHELF
One or more of the following symbols appear before a number of the entries
in this section of the Bibliography to indicate my recommendations for how
these works can most profitably be utilized:
A reference to own, understand, and use.
Augustine, Norman R. 1987. Augustine's Laws. New York: Penguin Books.
Fifty-two tongue-in-cheek "laws" governing the production of high-technology,
expensive, and unreliable military products. For example, "By the year X,
only one airplane can be built because it will absorb the entire GNP." Contains
many unfortunate, but empirically derived, laws and conjectures explaining
the military-industrial complex. Evidence is given to indict the
military-industrial establishment for incompetence. An essential work for
any company dealing with the military.
Baty, Gordon B. 1990. Entrepreneurship of the Nineties. Englewood
Cliffs, NJ.: Prentice-Hall.
An excellent start-up handbook to supplement White ~977).
Bell, C. Gordon, J. Craig Mudge, and John E. McNamara. 1978. Computer
Engineering. Bedford, Mass.: Digital Press.
Brooks, Frederick P. 1975. The Mythical Man-Month. Reading, Mass.:
A classic, useful book on programming that's also enjoyable reading. Essential
if the start-up's technology is embodied in programs.
Burgelman, Robert A., and Modesto A. Maidique. 1988. Strategic Management
of Technology and Innovation. Homewood, Ill. : Irwin.
See also Roberts (1987).
N., and Robert L. Glass. 1990. Measuring Software Design Quality.
Englewood Cliffs, NJ.: Prentice-Hall.
Cooper, Robert G. 1986. Winning at New Products. Reading, Mass.:
Aimed at large companies. Contains some good advice and techniques for looking
at products that a start-up can also use for product positioning.