Conclusion 271

carried out by answering questions that come from heuristics or rules that define an ideal company. The heuristics come from experience and understanding. The entire diagnostic consists of over 600 rules, and the evaluation at a substage of product or market development may embody 100 questions

Twenty-five questions (rules), which will help you understand each dimension, are asked in the diagnostic process. These rules can be used to evaluate a company broadly and sufficiently, but quite easily, at any time.