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Index 375

basic rules, 267-70 (see also Rules) Capital sources, 67-69. See also Financing,
dimensions, 253, 263-64

Financeability

relational graph, 254-55,266-67 Card, David, 369
rules, 253-54, 264-70 (see also Rules) Carnegie Group, 232
stages, 252-53,256-62 (see also Stages) Carnegie-Mellon University, 215-16,232, 321-
Bentley, Tom, 126

23

Beta-testing. See Stages and Engineering, Carr, Robert, 124, 368
project phases, Cash, 59-64. See also Flaws and Rules,
biochips, 374 buying time, 60
Birnbaum, Joel, 179 financeability, and control
Bitzer, Don, 233-34

Cirrus Logic, 289-90

BizPlanBuilder, 38

Gateway, 299

Blank, Tom. See MasPar

Gensym, 306

Board of directors, 27-33. See also Flaws and

MasPar, 314

Rules

Ovation, 275

Cirrus Logic, 288-89 having too much, x, 63
function, 27-29 manufacturing needs for, 143
kitchen, 79 respect for, 23
meetings, 30 running out of, 60-61
selection criteria 27-29 Cashing out, 5-6,
size, 27-29 Casio, 231
Borland, 279-82 CEO. See Chief executive officer
Bosworth, Adam, xiii, 276-82 Channels of distribution. See Marketing
breakthrough flaws, 129-30, 135, 147 Chief executive officer (CEO), x, 11-19. See also
BREIT, 188-89

Flaws and Rules

Bricklin, Dan, 104, 183 conflict resolution, 88
Brooks, Fred, 126, 369 management ability, 81
Brown, Owen. See Sun Microsystems marketing role, 202
Bruno, Albert, 368

relationship to board of directors, 27-30

Burgelman, Robert, 369 requirements, 11-13 (See also rules)
Burkhardt, Henry, 131-32 wealth handicap, 11
Business plan, 34-58. See also Flaws and Rules, Chief operating officer (COO), 11-12
Apollo, 39-42 Chief technology officer (CTO). See technology
Autodesk, 42-43

balance sheet,

Cirrus Logic, 287-89 Chopp, 192
creation, 3 Christy, Peter. See MasPar
formats 35-36, 37-39 Cimflex, 232
Gateway, 296 Cirrus Logic, 62, 273, 283-89
Gensym, 305 Clark, David, 106
Ovation, 274 Cobol, 174,
Poduska format, 35 Cocke, John, 104, 179
purposes 34-35 Code museum. See Computer
spreadsheet model, 3,36 Coit, Steve, 29
Sun Microsystems, 42-43 Communications, 351-52
vision, 36-39 Company culture. See Culture
Buyers and buying criteria. See Product and Company vision. See Vision, Plan
Marketing Compaq, 28
Bygrave, William, 368 Compatibility. See Computer
  Complementary Metal Oxide Semiconductor
C language, 183

(CMOS). See Semiconductor

Cadence, 295

Complex instruction-set computer, 176-80

Calculator, 177 Components, new. See Technology, and Flaws,
Cane, Dave, 311

technology

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